Lines of Elan 300 x 300
Lines of Elan Portrait


founder: Laura Craig
course: Advanced Diploma in Organic Cosmetic Science
Graduation year: 2020
location: Canada
Hero product: Truly clean deo cream | Natural deodorant.

Brand overview

Lines of Elan is a Canadian beauty essentials company founded by friends and eco-moms Sarah Marcus and Laura Craig. With equal parts passion for nature based beauty and respect for our environment, Sarah and Laura formed Lines of Elan in early 2015 with a mission to help you feel beautiful from the inside out with products that are beautiful from the inside out.

Formula Botanica gave confidence to Laura to refine her products at Lines of Elan, as well as launch Canada’s Top Beauty Refillery eco+amour, where she continues creating beautiful new skincare products


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