Rustic Art 300 x 300
Rustic Art Portrait


Founder: Sunita Jaju
Course: International Organic Skincare Entrepreneur Program + Diploma in Organic Haircare Formulation
Graduation year: 2016
Location: India
Hero product: Shampoo, Face Wash and Soaps

Brand overview

Rustic Art is an Indian brand of skin, hair, bath, baby & home essentials founded by Sunita Jaju in 2011. Rustic Art creates products with high-quality organic, natural and vegan ingredients. Their motto is to make sustainability a normal way of life. Rustic Art brings new and innovative ways of taking care of ourselves, our families and our homes while minimising our personal care products’ impact on the environment. Formula botanica helped Sunita Jaju understand the  technical nuances of natural formulation thereby enabling her to create her product range.


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