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Joanne Klassen Nudge Boutique


founder: Joanne Klassen
course: Diploma in Organic Skincare Formulation + Certificate in Organic Anti-Ageing Skincare
Graduation year: 2017
location: United Kingdom
Hero product: Saffron Glow Facial Oil Serum

Brand overview

Nudge Boutique creates handcrafted soap, skin and hair products aimed at the needs of dry skin. Founder Jo Klassen uses natural and organic ingredients that help ‘nudge’ your skin and hair to nourished beauty. She is also passionate about sourcing ingredients from her local region of Norfolk in the UK. Nudge Boutique is the first cosmetic brand in the UK to upcycle saffron flowers, a precious but wasted cosmetic resource. Every product is handmade – from weighing ingredients to blending the product, to filling jars and labeling. By keeping production in-house, products can be made on demand and therefore kept as fresh as possible. Nudge Boutique’s artisanal care and attention results in beautifully presented, vegan-friendly products that promote a refreshing, age-positive approach to natural beauty.


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