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founder: Meerika Khanna
course: Diploma in Organic Skincare Formulation
Graduation year: 2021
location: USA
Hero product: Revitalize Natural Hair Growth Oil.

Brand overview

Based in New York, Rthvi is an ingredient-focused Ayurvedic hair wellness brand. Inspired by increased consumer awareness of and demand for Ayurvedic ingredients in the global wellness and beauty industry, Rthvi offers ingredient-focused Ayurvedic products through its scalp wellness and ultra-concentrated booster line. Although Rthvi is a young brand, it caters to a mature consumer group aware of the benefits of Ayurvedic ingredients. Rthvi’s formulas are 100% clean and between 96% and 100% natural and are made with ethically-sourced ingredients. The majority of their herbs are handpicked and their quality attested to by various small farmers in the Himalayan region from whom they are sourced.

Formula Botanica gave Rthvi founder Meerika Khanna an overview of professional product formulation methods and an understanding of natural ingredient to help her create the brand’s unique product offering.

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