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founder: Kübranur Akdağ
course: International Organic Skincare Entrepreneur Program + Diploma in Organic Haircare Formulation + The Lab
Graduation year: 2021
location: Turkey
Hero product: Shampoo bars and conditioners

Brand overview

Lilyum Etik Bakım is a Turkish brand founded by formulator Kübranur Akdağ. The brand produces a different range of skincare and haircare products, all handcrafted with natural ingredients. They use high-performance actives and all of their products are stability and challenge tested. Kübranur has produced cosmetics since 2014, starting with soap making. In 2020, she opened a new business after joining Formula Botanica as a student.

Kübranur says that Formula Botanica helped her expand Lilyum Etik Bakım with additional new products. All the courses really helped her achieve her goals.

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