Comme des Jumelles_logo
Julie Guichaoua from Comme des Jumelles


founder: Julie Guichaoua
course: International Organic Skincare Entrepreneur Program + The Lab
Graduation year: 2021
location: United Kingdom
Hero product: Comme une Caresse

Brand overview

Comme Des Jumelles (just like twins) is a natural, skincare brand which celebrates the beauty, unconditional love and connection felt between mothers and their daughters. Formulated with the gentlest of ingredients, the range is specifically designed to be used by both mothers and daughters together, to nurture their close bond and have fun together, whilst encouraging the formation of good skincare regimens from a young age. Comme des Jumelles is the brainchild of Julie Guichaoua, a French mother of three, based in London, who decided to bring her seed of an idea to life during the turbulent time of the pandemic.

Formula Botanica was pivotal in helping Julie create her brand and become an entrepreneur. When she joined the school, she only had a vague idea of what she wanted to achieve. 18 months later, Julie was ready to launch a natural skincare brand designed for mums and their young daughters. The journey has been so fruitful from learning about skincare formulation and natural ingredients, to all the business aspects of creating a business from scratch. Formula Botanica also gave Julie the opportunity to become part of a fantastic community where she could connect with other people and find inspiration from them.


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