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founder: Anastasia Tsitali
course: Diploma in Organic Skincare Formulation
Graduation year: 2020
location: Germany
Hero product: Vegan Lemon Myrtle Shampoo

Brand overview

Ellie and Anastasia are the founders of this family business, Myrtle & Soap. The products are meticulously handcrafted, vegan and eco-friendly right down to the packaging. After quitting their corporate jobs, Ellie and Anastasia were able to focus on their passion and have turned this small family business into an amazing venture with online hubs in both Germany and the UK. Myrtle & Soap has been a virtual home where both of them can meet daily and immerse themselves into the world of botany to harness the wonderful properties of plants and natural essential oils for their products. Formula Botanica has played a key role in Myrtle & Soap’s success by providing Anastasia with a solid foundation in natural skincare formulation on which the two founders could build and grow their holistic and science-driven skincare business.

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