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founder: Rukhsana Ibad
course: Diploma in Organic Skincare Formulation + Certificate in Cosmetic Stability Testing
Graduation year: 2019
location: Pakistan
Hero product: Anti Aging Face oil

Brand overview

Le Pur Organics creates skincare products using 100% organic, highly-effective ingredients from different parts of the world, along with modern versions of traditional ingredients of the Asian subcontinent, catering for people from this region. The brand was founded by Rukhsana Ibad and is proud to be spreading awareness among women about the importance of self-love. Rukhsana attributes Formula Botanica for being her gateway into the organic beauty industry, helping to make her dream a reality. Formula Botanica provided Rukhsana with the knowledge and confidence to develop her formulation skills from near newcomer to adept formulator.

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