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Sarah Duran from Purely Me


founder: Sarah Elizabeth Duran
course: Diploma in Organic Skincare Formulation + Certificate in Cosmetic Stability Testing + Certificate in Natural Cosmetic Preservation + Certificate in Facial Masque Therapy
Graduation year: 2019
location: USA
Hero product: Renew Oil to Milk Cleanser

Brand overview

Pure•ly Mei is a high-performance, plant-based skincare line located in the USA. Founder Sarah Duran, an esthetician, has invested years in studying the skin and cosmetic ingredients and in research and development to bring you the best in plant-based skincare. The products are handcrafted in small batches and made with the finest pure, synergistic, purposeful botanical ingredients. At Pure•ly Mei, they are passionate about being able to bring you true pure beauty products that are clean and derived from nature. The brand is proud of its painstaking research which has resulted in finding the right ingredients to bring about effective results for every skin type. From her studies with Formula Botanica, Sarah gained the foundation to turn her ideas into proper formulas as well as the confidence to develop products that her loyal clients love and return for.


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